FREQUENTLY ASKED QUESTIONSHere is a compilation of our best advice on how to get the most out of your radio advertising.
Why should I advertise on radio?
Radio is both an extremely wide-ranging as well as very up-close means for advertising your product or service. You can get more exposure while people are at home, at work, and on the road. And over 90% of Americans listen to radio at some point during their weeks – so it is usually the most cost-effective form of mass media that you can buy!
- Make people aware of your business
- Drive traffic to your location
- Promote an event such as a sale or an open house
- Generate calls or new sales leads
- Or anything else that helps your business
Where should I place my radio advertising?
Different programming appeals to different audiences. However, this can be an advantage for you. Y105 is oriented towards adults between the ages of 35 and 65 that listen to popular music. If you want to reach active buyers in this category, then Y105 lets you efficiently target your advertising dollars directly at the people that you are trying to reach.
What is the secret to radio advertising?
The same thing with all mass media advertising: REPETITION. And when you are finished with that, try adding a little more repetition. There is a reason why you see those TV ads over and over again. And there is a reason why you know where the Pizza Hut is located and why you know what your bologna’s first name is. In other words, don’t plan to buy just one expensive Super Bowl-style ad. Buy lots of little ones, and scatter them over time. That way you will get maximum exposure for maximized results and lots of (you guessed it): REPETITION.
There must be some limit to repetition, right?
No, not really. The more ads that you buy, the more
product you will sell.
It is true that you should not run the same ad every 30 minutes: People will get bored with it. But you can have a few different ads for the same product running at the same time. To reinforce each other, however, they should sound somewhat alike: same lead-in, same tagline. They still should not run all together in one hour. Spread them out and give them air.
How long should I advertise on Y105?
A good rule of thumb is that it takes about four to six months to evaluate whether something is working. Tweaks to the schedule and content of your advertising within that initial period should also be done so that you get the most out of your advertising.
How can I measure the results?
To find out if your advertising is working for you, there are some strategies that you can use. You can try giving something away to people that mention your commercial, or advertising a specific desirable product only on the radio. Of course, whatever you promote has to be something that the customers actually want enough to mention it.
Radio Commercial Rates ("Radio Spots")
Reach North Central and North Florida listeners at home, at work, and on the road -- affordably -- by advertising on Y105 WYGC. We normally run commercials (also known as "radio spots") on weekdays under two optional Tap Plans (Total Audience Plans).
- TAP I Run of the Schedule or ROS (no fixed time, lowest per unit rate) between 6:00 AM and 7:00 PM, and
- TAP II 6:00 AM to Midnight, but you can specify any time you wish.
Does Y105 have advertising packages that I can afford?
Yes! Advertising on WYGC is easy and quite affordable. We have several plans that are designed for small businesses like yours to get the word out.
Contact us at (352) 354-2155 or email firstname.lastname@example.org!
We will see what you need, explain pricing and go to work for you.